New LiveRamp CONNECT Allows Brands to Integrate Data into 70+ Marketing Platforms

Marketing Innovation

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New LiveRamp CONNECT Allows Brands to Integrate Data into 70+ Marketing Platforms

Marketing Innovation

Today LiveRamp, the leading data onboarder enabling marketers to connect their customer databases into every marketing application, announced a new partner program called LiveRamp CONNECT. LiveRamp CONNECT includes over 70 integrations to a wide variety of marketing platforms including data management, measurement, media, mobile, video, CRM management, tag management, and search.

“Our customers are leading brands that use dozens of different digital marketing applications. We have focused intensely in the last year on adding additional pipes so that brands can connect their customer data to all of their marketing applications.” – Auren Hoffman, CEO of LiveRamp

 
Marketing organizations are using hundreds of applications every day to manage and communicate with their customers. Many of these platforms have access to less than 10% of the organization’s data sets. LiveRamp CONNECT serves as an integration ecosystem for brands to onboard and de-silo their disparate marketing databases.

“LiveRamp’s technology gives us the ability to utilize our customer database in new and innovative ways. Data onboarding helps us build lasting and meaningful relationships with our customers and gives us greater insights into the performance of our marketing strategies.” – Alisa Jenne, Advertising Technology Manager at Dell

 
“LiveRamp’s expansive partner ecosystem allows our customers to utilize their marketing data seamlessly across a variety of different digital marketing platforms,” said Eric Stein, EVP of Online Solutions at Epsilon. “These brands can now more effectively communicate with their customers and measure the performance of their marketing initiatives.”

“We’ve seen time and time again that data-driven marketing organizations see better marketing results. LiveRamp CONNECT enables these data-driven marketers to understand and activate their own CRM data through MediaMath’s TerminalOne Marketing Operating System™ to improve and speed strategic decision making.” said Greg Williams, Co-Founder, SVP OPEN Partnerships.

LiveRamp CONNECT partners include: 24/7 Media, Accuen, Adobe Audience Manager, Adap.TV, Adometry, Adotube, AdRoll, Aggregate Knowledge, AOL, AppNexus, Arcametrics, Audience Science, Bizo, BlueKai, Brand.net, BrightRoll, BrightTag, Chango, Collective, Connexity, comScore, Connexity, Convertro, Core Audience, Criteo, Datalab USA, DataXu, dg MediaMind Trading, Digilant, DoubleClick, Dstillery, DoubleClick for Publishers, DoubleClick for Advertisers, Google Display Network, Google AdWords, Google Analytics, DoubleClick Bid Manager/Invite Media 2.0, Ensighten, Epsilon, eXelate, Exponential, ForeSee, Google AdWords, Google Display Network, Huddled Masses, Invitemedia, Jumptap, Krux Digital, Lotame, Marin Software, Martini Media, MediaMath, Merkle, MOAT, myThings, npario, pulsepoint, RadiumOne, Rakuten Mediaforge, Resonate Networks, ReTargeter, rightaction, Rocket Fuel, Specific Media, Steelhouse, Tapad, The Trade Desk, Tremor Video, Tribal Fusion, Triggit, TubeMogul, Turn, V12 Group, Visual IQ, Videology, X+1, Xaxis, Yellowhammer Media Group, YuMe.

For more information, please contact us at info@liveramp.com.