In case you missed it, we launched IdentityLink for TV! The days of targeting by age and gender are over:
https://vimeo.com/258629599
But what does this mean in practice?
- TV data = awesome
- TV is more measurable than ever
No one knows this more than our GM of TV, Allison Metcalfe. Hear her speak at the NAB Show in Las Vegas on Wednesday, April 11, at 10:45 am in the North Hall Meeting Rooms – N260, alongside Walt Horstman, SVP/GM of Advanced Media Advertising at TiVo. They will present The Data Driven Frontier: TV Get Addressable.
Later, in a panel discussion about the Collusion of Digital & Broadcast, they’ll be joined by Sean Bunner, VP New Business Development at Qurate Retail Group; Farhad Massoudi, Founder & CEO of Tubi TV; and Jeff Shultz, VP Business Development at CBS Interactive.
See the session info below:
Digital and Broadcast Collide – A Tale in Three Acts
Wed., April 11;t 10:45 am – 12:00 pm; North Hall Meeting Rooms – N260
These days, when it comes to entertainment, consumers have more screens, platforms, and channel choices than ever before, opening the door for a more challenging environment for advertisers. Do they leverage the reach of cable and broadcast television, or play in the more narrow-cast worlds of digital platforms? Or, are there new solutions rolling out that leverage the best of both worlds and give us new options for connecting with our audience?
ACT I: Presentation – The Data-Driven Frontier: TV Get Addressable (15 mins)
ACT II: Presentation – Look Ma, I’m Shopping: Video Drives the Path to Purchase (15 mins)
ACT III: Panel – The Collision of Digital & Broadcast (35 minutes)
Can’t make it to the NAB Show in Las Vegas? Learn more about how the capabilities you love on digital are now available on TV by reading our ebook, The Future of TV People-Based Advertising Is Here.