Build an Advertising Future Prepared for Cookie Deprecation

With third-party cookie deprecation and signal loss, now is the time to take action.

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Are you ready for today’s new digital landscape?

Cookies have been a staple in the adtech universe since the mid-1990s, and soon Google Chrome will join the likes of other browsers in eliminating third-party cookies altogether. But it’s not just cookie deprecation that is contributing to signal loss. Sweeping privacy legislation is impacting how data can be collected. Also, consumer behavior is now cross-device and cross-platform, making it harder to track and connect customer journeys.

Build a Sustainable Plan for Signal Loss

How do you minimize the negative impact of cookie deprecation and signal loss on client experiences, measurement, and marketing ROI? LiveRamp works with customers to resolve these issues every day. Examples:

  • Improve addressability in cookieless browsers such as Safari, Firefox, and Microsoft Edge and across new channels such as CTV

  • Enable accessible inventory and wide use with the Authenticated Traffic Solution, which has a proven track record in the industry with broad adoption in 22 different markets and 16,000 publisher domains

  • Develop a privacy-centric approach that keeps consumer security at the forefront with LiveRamp RampID. LiveRamp solutions enable global addressability without third-party cookies, device IDs, or IP addresses

  • Establish scale and flexibility across the marketing ecosystem, mitigating signal loss and accounting for 100% third-party cookie deprecation in the second half of this year

Get started with these resources

Not sure how to build a cookie migration strategy? Explore the resources below — or fill out the form below to get help with next steps.

Are you ready for third-party cookie deprecation and signal loss? Set up some time with a LiveRamp expert to discuss today.