Customer story: how Lowe’s takes the guess work out of their marketing

Marketing Innovation

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Customer story: how Lowe’s takes the guess work out of their marketing

Marketing Innovation

For Katie Cowie, Digital Campaign Manager at Lowe’s, the important thing is finding her customers at the right time, no matter where they are. That’s why she turns to LiveRamp to take all of Lowe’s’ customer information and make it useable in their media space.

Watch this video to learn more about how she is using omnichannel identity to take the guess work out of finding customers, targeting them in every channel, and collecting those insights back for optimization.

Learn about the new and innovative ways our customers are using identity resolution in our other customer videos here.