LiveRamp to Power Arcametrics Lookalike Modeling for CRM

Marketing Innovation

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LiveRamp to Power Arcametrics Lookalike Modeling for CRM

Marketing Innovation

Online advertisers can now create online audiences that mirror their existing customers through a new integration between LiveRamp’s proven data onboarding technology and Arcametrics’ lookalike audience platform.

Through the new relationship between Arcametrics and LiveRamp, advertisers are able to onboard customers in a targeted segment to LiveRamp from their customer database management system, and from there, anonymously sync this audience to Arcametrics who can then identify highly targeted online audiences that look and behave like existing customers.

“We’re excited to partner with Arcametrics to allow marketers to use their customer databases to create valuable and precise lookalike audiences,” said Auren Hoffman, CEO of LiveRamp. “By allowing marketers to connect their CRM into a wide variety of applications, we enable brands to utilize their data assets in innovative ways to drive better performance across their marketing strategies.”

Arcametrics’ lookalike audiences help advertisers to increase ROI on display and video campaigns. “We look at behavior and profile patterns across thousands of data attributes to create custom target audiences with a high probability of converting on a specific offer. With our new partnership with LiveRamp, it’s faster and easier for advertisers to leverage existing CRM data to create precisely targeted online campaigns,” according to Paolo DiVincenzo, Arcametrics’ CEO.

If you are interested in integrating with LiveRamp, contact info@liveramp.com for more information.