LiveRamp Updates

LiveRamp RoundUp: August 2020

August 24, 2020  |   Taya Varnichpun

As summer winds down and we gear up for a busy fall season at LiveRamp, we are working harder than ever to drive value for our clients. Check out the latest. 

RampUp: Worldwide Virtual Marketing Summit

This past June, we hosted our first-ever RampUp Virtual Marketing Summit, where industry leaders gathered virtually to share their insights on how to prepare for a world of change. We’re taking it a step further this September and going global with our first worldwide virtual summit. Spanning four days with over 60 sessions in seven languages from 10 countries, RampUp: Worldwide Virtual Marketing Summit is going to be our biggest yet. If you’ve always wanted to experience a RampUp conference, now is your chance! We promise the same caliber of content as our in-person events—on a global level. And best of all, you can experience it at no cost. Check out the event and register now to join us from September 28 – October 1, 2020. 

Acuity Data Joins the LiveRamp Family

Companies have become more reliant on data and analytics to guide them in making major decisions. LiveRamp’s neutral, global data infrastructure, Safe Haven, enables companies to safely collaborate with both internal and external data partners to gain a competitive edge and drive positive business results. 

We’re proud to welcome Acuity Data to LiveRamp to enhance Safe Haven’s retail trade analytics capabilities. With Acuity Data, LiveRamp will enable better reporting, insights, and data collaboration for retailers and CPGs. Learn more about how this acquisition will help power exceptional customer experiences through data and analytics. 

Apple’s IDFA Changes and the Need for Fully Consented Solutions

Recently at WWDC, Apple announced upcoming changes to its IDFA mobile identifier with the release of iOS14 this fall. These updates require publishers to obtain one-time user permission of their mobile ID, but provide only one chance to obtain that permission. With the expectation that not all users will grant consent, the ability to reach customers will also diminish. LiveRamp’s Authenticated Traffic Solution (ATS) was built with the foresight that identifiers like third-party cookies and mobile IDs will eventually cease to exist. Read more on how you can work with LiveRamp to get ahead of the curve with ATS, offering privacy-first identifiers with a solution that is agile and built to scale.

How Publishers Are Monetizing Addressable Inventory

With Apple’s announcement of changes to IDFA and Google’s retirement of third-party cookies, how are publishers preparing for the future of monetization in the advertising industry? Together with LiveRamp, Digiday surveyed their audience to uncover the strategies publishers are implementing for life after third-party cookies. Download the State of the Industry report to see the challenges publishers face and the opportunities to build first-party authenticated audiences. 

Data-Driven Marketing Strategies in Action

At LiveRamp,we’re helping leading companies reach their marketing goals and achieve a better return on investment (ROI) for their campaigns through data-driven strategies. 

Take a look at recent success stories to see how:

  • By leveraging LiveRamp Authenticated Identity Infrastructure, leading health and fitness technology brand Fitbit was able to achieve a 2x return on ad spend (ROAS) without third-party cookie targeting.
  • A B2B tech firm leveraged LiveRamp B2B to optimize campaign audience targeting to improve CPM by 36%.
  • Direct-to-consumer (DTC) retailer ThirdLove proved the value of its TV campaign by engaging with LiveRamp TV’s Data Plus Math for measurement, revealing a 60% lift in search conversion as a result of the campaign.
  • Pioneer meal-kit company Sun Basket also leveraged data-driven activation and measurement. Check out the webinar recap to see how Sun Basket used third-party audiences through LiveRamp’s Data Marketplace to supplement its target audience and grow its subscriber base. 

Stay up-to-date on the latest from LiveRamp by subscribing to our blog. If you’re interested in learning more about how LiveRamp can help you prepare for monetization without third-party cookies, or want more information on LiveRamp’s proven data-driven strategies, reach out to info@liveramp.com.