The following is an excerpt of an AdExchanger article about LiveRamp’s role in powering Conde Nast’s audience tool:
A year after rolling out Catalyst, its audience targeting and insights tool, Condé Nast Digital is enhancing the product to unify its audiences across digital and mobile platforms.
Like many publishers, Condé Nast has “seen massive growth in the last two years,” said Christopher Reynolds, VP of Marketing Analytics for Condé Nast. “Somewhere between 30 to 40% of our traffic is mobile,” he says, “And we both collect data and would like to deliver audiences through our app environments and our mobile environments.”
Instrumental to that will be Condé Nast’s use of LiveRamp, a data onboarding tool that for several years now has helped companies like Condé Nast mesh offline customer relationship management (CRM) data with online digital marketing applications for better targeting and more efficient spend.
To read the full article, please visit AdExchanger.
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