LiveRamp today launched GetOnboard (GO), a platform that enables seamless data onboarding for marketers. LiveRamp GO provides a unified onboarding interface for marketers looking to integrate their customer database into one or more of 60+ demand-side, data management, and measurement platforms.
“The data onboarding process has historically been daunting to many brands” said Auren Hoffman, CEO of LiveRamp. “LiveRamp strives to simplify the experience and reduce the amount of time needed to bring data online from weeks to hours. LiveRamp GO introduces a smoother experience complete with faster service and simple distribution of data to your DMP, DSP, or measurement platform.”
Onboarding is rapidly growing as an industry. “Directly and in conjunction with our valued partners, LiveRamp currently facilitates over half of the data onboarding in the industry,” said Auren Hoffman. “Our strategy is to grow the industry. We expect every top marketer to be onboarding their customer database and using it extensively for digital marketing by 2015.”
Reducing the onboarding time and making the process more automated will greatly increase the potential applications of integrating customer data into digital marketing. Marketers can work with their existing ad tech platforms (such as their DMP, DSP or measurement platform) to enable the following use cases:
CRM Retargeting – Target current customers with online display ads.
Offline ROI Measurement – Measure the impact of online display and search campaigns on in-store purchases.
Site Personalization – Personalize website messaging to existing customers.
Suppression – Suppress frequent customers from blanket prospecting campaigns.
Look-Alike Modeling – Find new high value prospects with the same characteristics as high value customers.