Today we announced that our data onboarding service is now available in two international markets. Global and local brands can now use LiveRamp to improve measurement, targeting, and 1-to-1 marketing in the United Kingdom and France. Digital advertising is growing rapidly in these markets, creating a big opportunity for our clients and partners.
Global expansion is a big step for any company. In our case, the roll out involved significant investments in several key areas, including:
- Security and Privacy – To maintain our standard of processing data ethically and in ways that conform to regional data protection requirements, we integrated LiveRamp with the EU Safe Haven environment in Acxiom’s UK data center.
- Match Rates – To establish our baseline match rates, we developed a critical mass of local partnerships for deterministic linkage data.
- Integrations – To confirm distributions run smoothly, we tested integrations with dozens of local partners.
We’re excited to reach this important milestone as we continue to execute on our mission of making it safe and easy to activate data anywhere.
Please note – It will take some time before our international features reach parity with the capabilities we have in the US. For more information, please contact your LiveRamp account representative.