B2B Marketing

A Look Back: LiveRamp B2B Highlights from RampUp 2019

February 12, 2020  |   LiveRamp

It’s hard to believe that it’s only been a year since we debuted LiveRamp B2B at last year’s RampUp, our annual industry conference that brings together marketing’s change-makers. This year, we have a robust lineup of content for B2B marketers, including a case study session that illustrates how LiveRamp B2B can measure the true ROI of your B2B marketing campaigns. 

Before this year’s RampUp, taking place on March 2nd and 3rd at the Fairmont in San Francisco, we take a look back at last year’s LiveRamp B2B sessions. Check out these videos to hear how LiveRamp B2B has changed the account-based marketing game, and set a baseline before this year’s conference.

Identity Solutions are Open for Business

In this session, Spencer Smith, Head of Product Marketing for LiveRamp B2B, walks through an introduction to the challenges B2B marketers face and how leveraging first-party audiences can help. Learn more about how LiveRamp B2B’s identity solutions can help you reach your target professional audience at the individual- or account-based level.

Navigating B2B Audiences

From first- to third-party, custom, and syndicated, LiveRamp offers access to many different types of B2B audiences. In this session, hear from Nithya Thangaraj, Global Audience Manager at Cisco Systems, and Krish Sailam, SVP of Global Programmatic Solutions at DWA, about how to navigate between the various types of audiences available and the data-driven best practices you can leverage domestically and globally.

SMB Audiences: Reaching Small- and Medium-Sized Businesses

SMBs are a valuable and sought-after audience, but the nature of SMB audiences makes them hard to accurately identify at scale. DWA’s Global CEO, Bob Ray, and Bombora’s SVP of Strategy and Partnerships, Mark Dye, join LiveRamp B2B’s COO Pieter De Temmerman in conversation about a Bombora and LiveRamp-exclusive solution for accurately identifying SMB audiences.

RampUp 2020 promises even more relevant content to help B2B marketers get the best results from their campaigns, as well as stay up-to-date on relevant topics shaping the industry. Check out the full RampUp agenda for more details, and if you haven’t already, register to join us at RampUp in San Francisco.