The world is changing. Marketers are shifting their budgets to people-based marketing and looking for new and unique types of data to differentiate their programs and create better experiences for consumers.
These days, just about anyone with a digital touchpoint against consumers can be considered a “data owner,” with information that would be valuable to a marketer, if only they had a means of easily making it available to support people-based initiatives.
That’s why we’re excited to announce the launch of IdentityLink for data owners.
A New Generation of Data Owners
IdentityLink, LiveRamp’s identity resolution service, enables a new generation of companies to bring their data to market in line with ethical data use standards, resolving information to a privacy-compliant consumer identifier leveraged by hundreds of brands and technology platforms for people-based marketing.
IdentityLink allows the data to be seamlessly translated across marketing channels, extending the reach of any channel-specific data set and increasing the data monetization possibilities for data owners.
In turn, marketers can leverage new and unique data sets, like beacon data from Freckle IoT or verified Andriod users from Pushspring, to build a more complete, omnichannel view of the consumer.
IdentityLink ensures that all data—whether first-, second-, or third-party; online or offline; behavioral, demographic, or intent—can be linked at the individual level in a privacy-compliant manner, and then onboarded into any of 400+ marketing technology platform integrations.
IdentityLink’s Data Store Feature
Many established data providers have their own contracts in place with marketers and agencies as well as sales and marketing teams to promote their data, and legal teams in place to manage usage restrictions and privacy compliance. IdentityLink helps these companies “people-base” their data and deliver it to their partners.
Any company that doesn’t have these resources, however, can leverage IdentityLink’s data store feature as an inclusive monetization platform for their data.
For these data owners, and for traditional data owners alike, the IdentityLink Data Store provides a one-stop shop to:
- Promote data to an ecosystem of buyers who are also using IdentityLink
- Set pricing, contracting, distribution, and transparency
- Ensure data privacy and compliance with ethical data-use standards
- House and distribute data sets
- Control who gets to see data sets and how the data can be used, once purchased
Whether you’re a traditional data provider, a brand looking to open new monetization opportunities, or a marketer in search of a better understanding of your customers and prospects, IdentityLink is here to help.