LiveRamp 2013 in Review, 2014 Update

Marketing Innovation

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LiveRamp 2013 in Review, 2014 Update

Marketing Innovation


LiveRamp had an incredible year in 2013.  By every measure, we are succeeding at our goal of powering the quickly-growing onboarding industry. This summary will touch on our 2013 growth, and our plans for 2014 and beyond.


LiveRamp grew over 130% year-over-year

LiveRamp onboards customer data into marketing applications.  We started doing this three years ago as the second-mover in a fast-growing market.  Today, we are the pipes that power more than 70% of onboarding that occurs.

LiveRamp Revenue

 While we are still awaiting final numbers for 2013, revenues have grown about 135% from 2012.  These are SaaS revenues — our revenue is subscription-based recurring revenues – over 70% of our revenue is underpinned by commitments of at least a year.

Our growth was driven by two factors:

1. Tremendous adoption by top marketers.  We are pleased to serve over 100 of the Fortune 1000 marketers as our customers.

2. Close alliances with key strategic partners.  We have focused on building meaningful, long-term relationships with partners that can help us achieve our vision.


2014 and 2015 look very bright

We expect tremendous growth in 2014 and beyond.  Our biggest goal is to grow the onboarding market.  We believe that every marketer will be onboarding its data by 2017 — and our focus is on accelerating that adoption curve.  We expect the onboarding market to grow at least 100% per year for the next two years.

To do this, we are focused on 2 major product initiatives:

1. Building deep integrations with every digital marketing application.  We believe that marketers should be able to seamlessly connect their customer data to every marketing application, including their DSP, CRM, DMP, ad network, site personalization tool, loyalty system, site analytics platform, ESP, attribution platform, video ad network, search marketing platform, and more.

Today we integrate with over 60 applications, and we are currently integrating with a new application every week.  A list of the applications we work with is here:

2. Building accurate, addressable scale across channels. The top feature marketers care about in onboarding is scale of 1-to-1 matching.  While we more than doubled our match rates in 2013, we believe there is much more to be done.  We are doubling-down on our investment in 2014 to enable our customers to onboard into traditional display, mobile, portals, social, and addressable TV.  Look for some big announcements in the coming quarters.


RampUp 2014 is Feb 27 and it will be off the hook

RampUp 2013

RampUp, LiveRamp’s customer conference, has attracted the who’s who of marketers.  We’ll have over 1200 participants coming.  RampUp takes place on Feb 27 at the Computer History Museum in Mountain View, CA.

Speakers include Peter Thiel, Neal Mohan, Mark Penn, and dozens more.

Participating are marketing execs from LiveRamp customers and potential customers at:

WalMart, Dell, Gap, 1800-Flowers, Alex & Ani, Nokia, Verizon, Williams-Sonoma, LiveNation, Dish, EA, Intuit, Mastercard, New York Times, Union Bank, StageStores,, Beachmint, AT&T, and more.

Also participating are the CEOs of:

Adap.TV, AdRoll, Adara, Acxiom (ACXM), BlueKai, Bizo, BrightRoll, comScore (SCOR), Criteo (CRTO), Datalogix, Fair Isaac (FICO), InfoGroup, LivePerson (LPSN), Marin Software (MRIN), Mediaforge, MediaMath, Merkle, Moat, Neustar (NSR), Pubmatic, RocketFuel (FUEL), The Trade Desk, Turn, V12, X+1, and more.


We need to accelerate hiring

LiveRamp grew from 31 people to 51 people in 2013.  To continue to serve our fast-growing market, we need to accelerate our hiring.

While we have already hired 7 people for 2014, we are looking to make 14 additional hires in Q1.  We’d love your help in recruiting some of the following positions we have open now:

  • VP Marketing (or CMO)
  • Business Development Managers
  • Director of Finance
  • Director of Product Management (experienced PM)
  • Director of Special Operations (someone who can do everything)
  • And, of course, amazing software engineers

More at:


2013 in review

Read a Dec 4 recap of LiveRamp’s growth in AdExchanger.

Read the whitepapers we released about CRM Onboarding (with Epsilon) and onboarding In-Store Data for Measurement (with Adometry).

Browse the highlights of RampUp 2013 and view a recap of the keynote presentation in Forbes.

Meet the two executives we added in 2013: Bryan Morris and James Arra.

Among the 60+ integrations we built in 2013, read our partnership announcements from 2013 with companies like Marin Software, Videology, MediaMath, AppNexus, Aggregate Knowledge, and Turn.


In closing

For me personally, 2013 was one of the once-in-a-career years where everything just clicks for a company.  Our team surpassed every far-fetched goal we had set for ourselves.

We are extremely optimistic for 2014 and plan to continue expanding on our momentum.  We believe there is a revolution happening in marketing, and we are excited to be on the front lines helping marketers take their data to new places.


Auren Hoffman