As the largest live entertainment company in the world, Live Nation has the opportunity for multiple touch points with fans and to gather their preferences in a privacy-safe manner. However, one of the company’s biggest challenges was acting on that data to help sponsors of their events create meaningful fan experiences.
Through its partnership with LiveRamp, Live Nation was able to activate the data for their sponsors’ campaigns, enabling conversations and enhancing the overall fan experiences at their events. By leveraging technologies like beacons and geofencing, the company was able to catalyze conversations with fans—before, during, and after Live Nation events—and then layer on lookalike modeling to extend its reach to prospective customers.
To hear more on how Live Nation is creating an omnichannel customer experience through LiveRamp’s identity resolution technology, check out the video with Live Nation’s Head of Digital and Publishing, Jeremy Levine. To learn more about how LiveRamp can help you leverage your first-party audiences, reach out to [email protected].