Legendary Entertainment is known for their epic films, like Godzilla and Warcraft, but they also push boundaries in their digital marketing. They use LiveRamp IdentityLink to get very targeted, precise, and specific with their advertising so they can make sure they’re not spending a King Kong-sized amount on the wrong channel.
“It’s really a game changer for us,” said Hana Cluff, Vice President of Analytics. Watch for yourself to find out more!
Listen to more customers talk about the new and innovative ways they leverage identity resolution to power their people-based marketing here.