SAN FRANCISCO, CA – February 7, 2013 – LiveRamp, the leading data onboarder, announced today that James Arra has been appointed Vice President of Sales at LiveRamp. James Arra, who previously led sales at TRUSTe, brings over 20 years of experience in high tech sales.
“LiveRamp grew by over 300% in 2012, and we expect to keep up the pace in 2013. James Arra’s experience and leadership will help LiveRamp grow the market for onboarding offline data,” said LiveRamp CEO, Auren Hoffman. “James has a unique combination of industry expertise and proven success at accelerating revenue growth for high tech, pre-IPO companies.”
“I am looking forward to joining the LiveRamp team and helping build a strategy to connect directly with first party marketers,” said James Arra. “Directly and through our channel partners, LiveRamp now powers about 80% of the data onboarding occurring today. Our objective for 2013 is to continue to aggressively grow the market for onboarding. It is a powerful and necessary tool that all marketers should leverage.”
Prior to TRUSTe, James worked at Vontu (acquired by Symantec) where he led a team that grew Vontu’s SMB business more than 300% over a two-year period. James also led FreeMarkets as a VP and General Manager where he helped grow the company from $16M to more than $180M in revenue. At LiveRamp, James will build out a direct sales team and drive the expansion of the data onboarding market.
James received a Bachelor of Science degree in Electrical Engineering and a minor in Quantitative Economics and Decision Theory from University of California San Diego.
LiveRamp is the leading data onboarder. We help companies bring their CRM and other offline data assets online in a safe and anonymous way — so that they can serve more relevant online display ads to their customers. LiveRamp is seamlessly integrated with all leading online ad networks and platforms. To learn more, visit http://www.liveramp.com.