Data & Analytics

Is Your Company Ready to Build a Retail Media Network?

August 13, 2021  |   LiveRamp

From webpages to receipts, if you know people are going to look at it, then you have valuable ad space to sell. From direct-to-consumer coffee brands all the way up to Amazon, there are plenty of companies that have taken their online and offline real estate and turned it into recurring revenue. Whether or not brands choose to include you in their media strategy, however, requires a detailed approach to increasing the value of your first-party data and building customer intelligence in order to launch a retail media network. 

To learn more about what it takes to build a retail media network, and the wins you can celebrate along the way, check out our Retail Dive byline.