Are you ready for today’s new digital landscape?
Cookies have been a staple in the adtech universe since the mid-1990s, and soon Google Chrome will join the likes of other browsers in eliminating third-party cookies altogether. But it’s not just cookie deprecation that is contributing to signal loss. Sweeping privacy legislation is impacting how data can be collected. Also, consumer behavior is now cross-device and cross-platform, making it harder to track and connect customer journeys.
Build a Sustainable Plan for Signal Loss
Brands, agencies, and publishers want to mitigate the negative impact of cookie deprecation and signal loss on client experiences, measurement and reporting, marketing ROI, and more. The good news is, LiveRamp works with customers and partners to resolve these issues across the ecosystem every day. Here’s how we can help:
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Improve addressability in cookieless browsers such as Safari, Firefox, and Microsoft Edge and across new channels such as CTV
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Enable accessible inventory and wide use with the Authenticated Traffic Solution, which has a proven track record in the industry with broad adoption in 22 different markets and 16,000 publisher domains
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Develop a privacy-centric approach that keeps consumers and security at the forefront with LiveRamp RampID. With more than 92% of consumer time spent online with integrated platforms, LiveRamp solutions enable global addressability without the need for third-party cookies, mobile device IDs, or IP addresses
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Establish scale and flexibility across the marketing ecosystem, mitigating signal loss and accounting for 100% third-party cookie deprecation in the second half of this year
Get started with these resources
Not sure how to build a cookie migration strategy? Explore the resources below — or fill out the form below to get help with next steps.
Advertiser Action Plan: How to Navigate the Post-Cookie Era
Learn how cookie deprecation and signal loss will transform digital advertising, and what steps you can take to ease your transition to a cookieless world.
Enhancing Customer Connections: A Brand’s Guide to Effective Authentication Strategies
Discover how to drive personalization and compliance in today’s privacy-centric digital world.
Cookie Deprecation Is Coming. Are You Ready?
Join LiveRamp leaders Josh Abdulla, Chief Customer Officer, and Travis Clinger, SVP of Activation and Addressability, as they unveil a strategic migration plan, guiding you toward a trusted digital ecosystem independent of cookies.
Omni Hotels & Resorts Improves Advertising Effectiveness by 4x Through Data Collaboration
Hospitality leader leverages signal-less solutions from Google’s Display & Video 360 and LiveRamp to more closely connect with their customers.
Google’s 1% Third-Party Cookie Deprecation Is an Opportunity for Everyone
The ecosystem has taken the next step toward finally saying goodbye to third-party cookies; the opportunity to act and drive better results is now.
Jump-Start Your Cookieless Transition
With Chrome’s support for third-party cookies expected to end later this year, here are three key reasons you should consider ATS today.
FAQ on Third-Party Cookie Deprecation and ID Resolution
Read this eMarketer analyst report to get answers to advertisers’ top questions about signal loss and cookieless solutions.
NBCUniversal, LiveRamp, and Google’s DV360 enable better performance across CTV using PAIR
LiveRamp and Google PAIR enables NBCUniversal to securely and privately reconcile their first-party data without leveraging signals like mobile identifiers or 3rd party cookies.
Are you ready for third-party cookie deprecation and signal loss? Set up some time with a LiveRamp expert to discuss today.
