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How to Balance Offensive and Defensive Data Strategies

  • LiveRamp
  • 1 min read

As much as you’d like to believe your customers are loyal, customer relationships are actually quite delicate, and relying on an outdated data strategy to reach your customers could put a significant dent in those relationships you’ve worked so hard to build. For instance, sending an ad for a product they already own or displaying a product that’s sold out is a disappointing experience—and could soon have your customers looking elsewhere to shop. 

Read our byline in Retail Dive for the 3 Cs you’ll need to build a data strategy that strikes a balance between offense and defense while keeping your customer relationships intact—both now and in the future.