As much as you’d like to believe your customers are loyal, customer relationships are actually quite delicate, and relying on an outdated data strategy to reach your customers could put a significant dent in those relationships you’ve worked so hard to build. For instance, sending an ad for a product they already own or displaying a product that’s sold out is a disappointing experience—and could soon have your customers looking elsewhere to shop.
Read our byline in Retail Dive for the 3 Cs you’ll need to build a data strategy that strikes a balance between offense and defense while keeping your customer relationships intact—both now and in the future.