While 2020 proved to be a year that challenged us, it also reminded marketers to be more accountable for how their budget is being spent. For Petco, 2020 meant establishing the company as a one-stop destination for pet health and wellness needs, from nutrition and supplies to services like vet care, grooming, training, and vaccinations.
Petco’s initiatives for the year included the launch of their buy online, pickup in-store feature—which coincided with the country’s pandemic shelter-in-place measures—along with expansion of its vet care centers across the country. With a robust timeline of initiatives, it was more crucial than ever that their digital marketing campaigns reached their target audiences, and that they could prove the campaigns were driving in-store sales amidst these new initiatives.
Watch this recent webinar with Petco’s Director of Marketing Technology, Stefanie Taylor, as she chats with LiveRamp’s Joe Glass about how Petco leveraged LiveRamp’s Partner Attribution program to tie in-store sales to digital marketing campaigns and optimized their media spend.
To see how you can get started with Partner Attribution and be on your way to measuring digital’s impact on in-store sales and uncovering actionable insights, reach out to email@example.com.