For several years now, the world has operated in an increasingly global marketplace. As a result, many industries have become more interdependent and hypercompetitive, including retail, CPG, travel, and hospitality, among others. One thing marketers can agree on is that to remain competitive in our ever-shifting technology landscape, the need for data collaboration has never been more important. The companies that enable data collaboration, develop partner networks among peers (and even competitors), and securely and strategically share first-party data are the ones who will win.
Read our byline in Adweek for three important types of data collaboration, the value each one can bring to your organization, and how privacy-enhancing technologies (PETs) can make data collaboration possible at scale.