Identity

How Can People-Based Identity Help Me Achieve Sustainable Addressable Reach

December 18, 2020  |   LiveRamp

Did you know that advertisers can achieve greater reach, more engaged audiences, better ROI, and lower CPMs with LiveRamp—all without cookies or other device-based identifiers?

As third-party cookies and other identifiers become increasingly scarce, it’s critical to find sustainable solutions to ensure you can continue to target and measure effectively. LiveRamp has been developing and implementing products such as our Authenticated Traffic Solution for over three years—and identity solutions for much longer—to create the next generation of identity infrastructure. Over 400+ brands use our neutral, privacy-centric, and secure data connectivity platform to connect with the rest of the advertising ecosystem.

In a session from our RampUp: Worldwide Virtual Summit, we take a deep dive with Fitbit and discover how they improved ROAS, AOV, and other key business metrics by running campaigns on the LiveRamp Authenticated Identity Infrastructure. 

We hope you find “Achieving Addressable Reach with People-Based Identity” informative. If you have any questions, feel free to email info@liveramp.com