Account-based marketing (ABM) can mean various things to different marketers, but the bottom line is the same: we all want to reach our target accounts and the buying committees within them. When done right, an ABM strategy can help you expand your reach across more target personas across more channels and yield a high ROI.
B2B marketers looking to advance their ABM strategy may turn to an ABM platform for a one-size-fits-all solution. But using an ABM platform to reach your goals is only the beginning. A thriving and mature ABM strategy incorporates measurement, even when activating on a single channel—and an ABM platform alone may not be enough for that.
The good news: no matter what stage your ABM strategy is in, you can continue to advance to the next level. Whether your ABM program is just budding, flowering, or ripening, our latest e-book, The Growth Stages of Your Account-Based Marketing (ABM), guides you through your journey. Check out the e-book and see how applying the right technology can make your cross-channel ABM strategy more sophisticated and effective.
Want to get in touch and see how LiveRamp can help you advance your B2B strategies? Reach out to firstname.lastname@example.org.