LiveRamp Updates

First-Party Data and the Path Forward for Publishers

May 21, 2020  |   Jason White

Originally published in Adweek

First-Party Data and the Path Forward for Publishers

Trust and addressability matter more than ever

For years publishers and brands have been working to build trust with individuals through digital marketing. This has become even more pressing amid a global pandemic, economic downturn and the end of third-party cookies.

Now more than ever, brands are under immense pressure to ensure that every ad dollar spent is addressable and measurable.

Read the full article here >