Data Ethics

Preparing for the Next Wave of Data Privacy Regulations

March 9, 2020  |   LiveRamp

As the most comprehensive privacy law in the U.S. to date, the California Consumer Privacy Act (CCPA) has more far-reaching implications than just in California. It paves the way for future privacy laws blanketing the nation. CCPA is only an introduction to future regulations, as consumers demand more visibility and control over how their data is collected, stored, and used. 

Regulations continue to evolve for CCPA itself, as other states and the federal government look to California’s law to create their own CCPA lookalike regulations. Since going into effect at the beginning of the year, the California attorney general’s office released a second draft of implementation regulations for CCPA. While there is more clarity in the law, questions still abound, and changes will continue to be inevitable.  

Being informed will get you ready for the next wave of data privacy regulation. At LiveRamp, we’re committed to data privacy and enhanced accountability. We’ve taken the necessary steps to prepare for CCPA and want to make sure you have plans in place for the next iteration of data privacy regulations. 

Preparing for future data privacy regulations takes a village and takes time. It goes beyond the marketing department, and involves the product development, legal, and IT teams, among other stakeholders—all orchestrating to continuously abide with local laws and ensure you are remaining compliant. 

To learn more on how to get your organization prepared for the next wave of data privacy regulation, watch our two-part on-demand webinar series to understand the implications on your organization and how to ensure you’re well-prepared. The first webinar discusses how data privacy regulations will impact your tech stack and which technical pitfalls to avoid in your privacy compliance strategy. In the second part of the series, we discuss technical implementations with WireWheel to keep you compliant with the latest laws of the land.

Once you’ve viewed the webinars, check out our CCPA white paper on the five steps businesses should take to achieve regulatory readiness. If you’re ready to learn more about how LiveRamp can help you achieve compliance with our preference and consent management platform, Privacy Manager, reach out to info@liveramp.com.