Data Onboarding to Increase Media Spend Efficiency [WEBINAR]

Marketing Innovation

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Data Onboarding to Increase Media Spend Efficiency [WEBINAR]

Marketing Innovation

A few weeks ago, we did a joint webinar with Aggregate Knowledge. The webinar brought together the leaders in data management and data onboarding to showcase how customer data can be leveraged by today’s top advertisers to increase media spend efficiency. By onboarding an advertiser’s own CRM, they can leverage what they already know about their customers to perform retargeting, site personalization, and look-alike modeling.

If you missed the webinar, you can still watch the full recording.