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Cross-Screen Marketing in the Evolving TV Ecosystem

  • - LiveRamp
  • 1 min read

The TV industry spent the better part of the past year revamping their corporate structures to put streaming at the center of their businesses. Despite a global pandemic, last year’s negotiations for ad commitments ended up sticking to traditional practices of selling prime time inventory ahead of the fall. 

In May, LiveRamp participated in Ad Age’s TV Pivot 2021, which brought together leaders in the TV advertising ecosystem to discuss the state of the industry and how streaming is poised to reinvent the $20 billion Upfront marketplace.  

In the ten-minute session below, watch LiveRamp TV’s Jay Prasad and Ad Age’s Brekke Fletcher discuss identity, how advertisers and media companies can rethink the approach for planning across screens in 2021/22, and what it will take to implement them successfully.

If you are looking for more information on what it will take to win, this year and beyond, check out our 2021/22 Upfront Playbook: How to Use Data to Plan, Target, and Measure Cross-Screen TV. It covers the most recent trends in TV, the top three Upfront strategies for maximum ROI, and provides a checklist for TV advertising success in 2021.Have questions or are curious about how to get started with LiveRamp TV? Reach out to [email protected].