LiveRamp Updates

Comscore and LiveRamp Unveil Next Generation of Outcome-Based Measurement

October 1, 2020  |   LiveRamp

For too long, marketers were held captive by broad measurement standards that do not reflect the true impact of TV on business outcomes. So, in order to make your job easier and more effective, we expanded our partnership with Comscore. Together we are unveiling our updated version of LiveRamp’s TV measurement solution, Data Plus Math powered by Comscore. We reimagined what is possible for the television advertising ecosystem with a new standard of outcome-based measurement. For the first time, marketers like yourself can leverage LiveRamp’s unrivaled identity infrastructure and data connectivity that power our measurement solutions together with Comscore’s trusted TV and digital ad exposure data all in one integrated platform.

In a press release issued today, John Hoctor, General Manager of LiveRampTV says, “Data, and the ability to measure the value being delivered against that data, is the key to reaching audiences across the screens and platforms where they are consuming content. At the rate consumer media consumption is expanding and fragmenting, TV data must be actionable across the ecosystem. This partnership bridges the known with the new, changing the game for outcome-based measurement and delivers on this promise at scale”

“We’re excited to launch the enhanced Data Plus Math offering,” says Chris Wilson, Chief Commercial Officer, Comscore, “as it marks a critical milestone in fulfilling our joint mission to provide better accountability for marketers, better monetization for the sell side, and deliver more relevant customer experiences.”

It’s a pivotal point for brands who seek a competitive advantage and to gain market share. This latest offering empowers you to fully measure the holistic impact of your cross-screen video investments in driving business outcomes. Not only that, but you can draw meaningful insights and take action, such as extending the reach of your linear audience and managing cross-screen frequency by leveraging Comscore activation segments on digital, mobile, and connected TV devices.

Interested in learning how LiveRamp can help you seamlessly plan, activate, measure, and quantify your TV spend? Contact info@LiveRamp.com.