Creating efficient and accurate look-alike models based on your best customers is a valuable way to improve targeting and optimize ad spend.
Media Horizons, a full-service independently owned direct marketing agency, helps companies like Schwan’s Home Service, a multi-billion dollar online grocery delivery company, acquire new customers and then maximize their lifetime value. Media Horizons wanted a more efficient way to use look-alike modeling to broaden their reach and target more consumers who resembled Schwan’s’ best customers.
Media Horizons worked with LiveRamp to onboard customer data into a number of new customer acquisition campaigns for their client. By connecting customer data to display and social platforms through LiveRamp, offline CRM and sales data was used to seed new look-alike segments for targeting online.
To learn more about the benefits and results of this strategy, download the case study.