If the last 18+ months have signalled anything to advertisers, it’s that consumers have made a permanent shift in their viewing habits—and advertisers must also make that transition in order to thrive. The TV ecosystem’s antiquated delivery system is no longer relevant with today’s streaming, on-demand platforms. To continue to measure results in the same way is also moot.
In order to capture all impressions and viewers on any device, brands must launch modern measurement tools to present a holistic view of their media campaign. The audiences that brands are targeting should be the same that are being included and measured. Having a data set that looks at all members across all touch points in the household gives advertisers a comprehensive view of their campaign performance. The next step to cross-screen measurement is data collaboration. The ability to pull actionable insights from advanced data collaboration in cross-screen video partnerships will propel advanced TV to the next level.
In this webinar, LiveRamp TV’s Head of Advanced TV Demand, Adam Paul, and Ampersand’s SVP of Client Partnerships, Davina Kent, discuss how the combination of cross-screen measurement and collaboration is a winning strategy to reach all audiences in a household and expand partnerships moving forward.
Watch the webinar to see how you can leverage measurement with LiveRamp TV’s Data Plus Math, along with safe and secure data collaboration through LiveRamp’s Safe Haven, for your media campaigns. Reach out to us to learn more.