From the first display ad purchased in 1994 to the $40 billion dollar display industry today, the world of online advertising has experienced unparalleled growth in the last 20 years. Learning to navigate through the abundance of available data is key for digital marketers, but doing so can be difficult.
The Best Practices With Data Management guide seeks to help marketers, publishers and agencies better comprehend the value of “big data” and how companies can utilize this information for long term marketing improvement. Learn up-to-date techniques for increased actionable audience insights, and gain current perspectives from over 30 industry leaders including, Auren Hoffman, LiveRamp CEO.
Today’s marketers are looking to leverage the massive amounts of data in order to better determine customers interests, purchase intents and online habits. To accurately do so, they need to understand the technologies available and navigate through the several hundred companies that exist to make data driven targeting possible.
Special thanks to eConsultancy for their efforts on researching and creating this white paper. Interested in continuing the discussion? We’d love to keep the conversation going. Share your insights here.