LiveRamp Updates

Becoming a Leader in Overall Adtech Solution

August 14, 2019  |   LiveRamp

Providing leading solutions to reach the right people at the right place and right time in a privacy-conscious manner is one of our top priorities. That’s why we’re honored to be named a featured 2019 winner by the MarTech Breakthrough Awards for Best Overall AdTech Solution. LiveRamp was recognized for expanding its identity resolution capabilities to create a solution that was missing in advertising’s fastest-growing video channel: connected TV (CTV)

By linking CTV identifiers to the LiveRamp omnichannel identity graph, both marketers and advanced TV partners can execute people-based campaign planning, targeting, and measurement with the same precision as digital. This also means that consumers benefit from a consistent brand experience across TV, over-the-top (OTT), and digital. This is increasingly important as CTV growth accelerates and becomes one of the most important vehicles for brands to connect with customers in an on-demand economy.

“LiveRamp’s CTV solution not only helps to unlock individualized experiences for consumers, but [it’s] simple, direct access to data that marketers need to make CTV part of an integrated omnichannel strategy,” said James Johnson, Managing Director at Tech Breakthrough Awards. “LiveRamp is a powerful platform that fills the gap that existed in the marketplace for the estimated 190 million CTV users in the U.S. We congratulate LiveRamp on their innovative approach in delivering personalized moments to the entire CTV ecosystem, and we are pleased to name them a marquee 2019 MarTech Breakthrough Award winner.”

Recently, we expanded our TV footprint with the acquisition of Data Plus Math to further help our customers innovate in this rapidly changing landscape. By tying actual audiences to the products and services they love, including smart TVs, connected TV devices, and streaming services, LiveRamp is helping the industry infuse people-based data into every step of the CTV advertising experience. Data Plus Math joins LiveRamp to revolutionize the options available to the TV ecosystem, enabling the flexibility to tie together TV and digital to any real-world outcome online or offline. This also ensures the advertiser is able to accurately measure ad effectiveness. 

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize innovation, hard work, and success in a range of marketing, sales, and advertising technology-related categories, including marketing automation, market research and customer experience, adtech, salestech, marketing analytics, content and social marketing, mobile marketing, and many more. This year’s program attracted more than 2,500 nominations from over 15 different countries throughout the world; nearly 100 for the adtech category.

We’re proud to be named among other great companies for contributions in leading Mar Tech today. To learn more about the future of omnichannel marketing and the dawn of the new age of TV advertising, check out this e-book.