B2B marketers have long come to terms with the unique challenges they face. Between grappling with how to appeal to a panel of decision-makers and navigating sales cycles that span up to a year or more, B2B marketers must focus on strategies that reach their target audience during that critical decision-making moment.
B2B search engine marketing (SEM) is a powerful way to reach your audience during their intent to buy. By using what you know about your customer and prospect segments, you can reach them with the content you know they want to see—at the exact moment they want to see it. But many B2B marketers have yet to realize the full potential of combining identity resolution with search engine marketing.
By leveraging the best B2B identity resolution and data solutions designed for B2B you can increase your match rates up to 2-3x on Google Customer Match, the highest performing pay-per-click (PPC) search tactic. When you match your B2B data to clients and accounts doing searches and increase the number of your contacts that you can accurately reach, you ultimately achieve an increased return on your ad spend (ROAS).
Check out our e-book, Take B2B Search Marketing to the Next Level to ensure you’re getting the most out of your B2B search engine marketing. Then, reach out to [email protected] to learn more about how LiveRamp B2B can help.