Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

An Intro to A New Ad Testing Method: People‑Based Testing

As the advertising industry rapidly adopts “people-based marketing” to target actual people rather than cookies or devices, 15% of marketers are already practicing “people-based testing,” a new ad testing method for determining and optimizing ad effectiveness.

What is people-based testing?

People-based testing is the practice of comparing creative assets to understand which performs best for ...