If people-based A/B testing is that much better than past methods of ad testing, why isn’t everyone doing it already? Anything new requires change. If you’re prepared to invest in new data-driven resources, you may be ready to make that change and start seeing some big results. Here’s what you need to put in ...
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As the advertising industry rapidly adopts “people-based marketing” to target actual people rather than cookies or devices, 15% of marketers are already practicing “people-based testing,” a new ad testing method for determining and optimizing ad effectiveness.