Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

LiveRamp New Partnership Showcase: Ovative and Fluent

At LiveRamp, not only are we constantly adding new platforms, data providers, and publishers to our people-based marketing network, but we’re always deepening and evolving existing relationships to bring you new people-based solutions. We’re excited to showcase our newest partners and the new features available with our existing partners. Read on for the newest ...

LiveRamp New Partnership Roundup: dataxu, Allant, and QuickPivot

At LiveRamp, our strength is in our partnerships. Not only are we constantly adding new platform, data provider, and publishers to our people-based marketing network, but we’re always deepening and evolving existing relationships to bring you new people-based solutions. We’re excited to bring you a roundup of our newest partners and the new features available ...

How To Approach Data‑Driven Marketing: Share This

We recently interviewed Ann Kennedy, chief product officer at ShareThis, to discuss the power of data-driven marketing and how it drives better performance. ShareThis is a LiveRamp partner; its data is available through the IdentityLink™ data store feature. What are the biggest challenges digital marketers face today? Understanding how to reach consumers in an online, cross-device, ...

Reach Your True Buyer Persona with Professional-Level Data

Today, consumers expect personalized experiences from brands, regardless of channel. The promotional emails they actually open and read should feel as customized as the service they receive at stores they frequent. Yet according to a recent Segment study, only 22% of consumers are satisfied with the degree of personalization they receive from marketers. What ...