Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

MediaMath Partners with LiveRamp to Incorporate CRM Data into Programmatic Media Buying

MediaMath, one of the industry’s leading media buying platforms, has partnered with LiveRamp to build a seamless programmatic buying experience using offline data. LiveRamp has onboarded data for over 65 brands to TerminalOne, MediaMath’s proprietary digital media, data management, and analytics platform. “MediaMath’s platform provides a powerful programmatic marketing solution for brands,” said Auren Hoffman, ...