Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Best Tweets of #RampUp17

For #RampUp17, we welcomed over 2,000 marketers, data providers, tech platforms, and publishers to the Fairmont hotel to discuss what’s now and next for MarTech. Take a look at what they had to say. Want more? Here are the top trends and topics we spotted at #RampUp2017. Read more RampUp coverage in our blog.

RampUp Day One: Key Takeaways

It’s the first day of RampUp 2017 and what a day it’s been. Not only was #RampUp17 trending on Twitter, but a number of topics were also trending during today’s sessions. One of the biggest topics was how much data is in the marketplace and what to do with it. Chris Yatrakis, VP of Business ...

How Ad Fraud Impacts Your Measurement, with Dr. Augustine Fou

This is part two of our interview with Dr. Augustine Fou, digital ad fraud researcher at Marketing Science Consulting Group. For the first part, click here. Ad fraudsters not only steal your ad dollars—they also mess up your marketing analytics and prevent you from truly understanding the impact your digital has on sales. Thankfully, the tools ...

Customer Story: Sephora

Without LiveRamp, Sephora wouldn’t be able to judge the effectiveness of their digital campaigns. With data connectivity, Tom Sullivan, Senior Marketing manager, can measure the impact of every marketing dollar spent. He’ll tell you how in this short video. “I think working with LiveRamp... has made our team within Sephora seem like an innovator ...

4 Questions You’ve Always Had about Ad Fraud, with Dr. Augustine Fou

Ad fraud is a hot topic among digital marketers right now—and for good reason. No marketer wants to serve their most compelling ads to fake viewers, wasting their budget and skewing their attribution. But what’s a digital marketer to do? We sat down with Dr. Augustine Fou, digital ad fraud researcher at Marketing Science ...

What is Closed-Loop Measurement?

Marketers are always looking for ways to improve. It’s in our blood. The good news is, with the proliferation of data, digital marketers have never been in a better position to dig for insights and reap their benefits. Closed-loop measurement takes advantage of the customer data you’re sitting on, so you can understand how your ...