Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Why Data Onboarding is the Secret Weapon for Targeted Video Ad Campaigns

Access to extensive data, in combination with massive technological capabilities, has allowed online video advertising to emerge as a highly efficient way of engaging a target audience. The more information known about an audience, the easier it is to predict interest, intent and future behavior. Brands are then empowered to personalize campaign messages, ensuring ...