Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Launching Authenticated Traffic Solution to Democratize People-Based Identity for Publishers

The publishing business has changed tremendously in the last decade. Readership patterns, and degraded business models have disintermediated many publishers from their readers. The effects of these changes are currently amplified by poorly crafted legislation, unilateral policy changes by browsers, and consumer engagement shifting to new formats. We believe it is every publisher’s right ...

Promoting An Open Ecosystem

At LiveRamp, we believe in the democratization of data. We believe infinite value can be unlocked when ethically sourced data is shared freely for the common good. To enable this, we are committed to supporting an open, vibrant, and competitive ecosystem built on trust. We believe in a level playing field for all and ...

LiveRamp Acquires Faktor

Due to evolving consumer privacy regulations like GDPR and California Consumer Privacy Act (CCPA), companies need to navigate more complexity around compliance than ever before. That’s why today I am proud to formally announce LiveRamp’s acquisition of Faktor, a consent management platform (CMP) that enables us to expand our suite of privacy offerings, and ...

Working Together for the Common Good

Last week at RampUp, I had numerous conversations with industry leaders around the key challenges facing our industry today. These leaders believe the opportunities to transform data into exceptional experiences and knowledge for the good of all have never been greater or more available. To enable this, we are committed to supporting an open, ...

A World Without Walls

As our clients and partners know, ethical practices for data sourcing, use, and governance have been among Acxiom’s core strengths throughout our nearly 50-year history. We have a track record of setting internal standards above and beyond current laws and regulations and have always been a vocal advocate for consumer rights and protections. In recent ...