Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

What is People-Based Marketing?

'People-based marketing' is a strange term.It manages to sound like both the holy grail of marketing and something quite obvious.That's probably because, as a term, it pokes at an uncomfortable truth: Marketing is about people, but most marketers don’t reach people. Not because they don't want to, but because it's incredibly difficult.Anonymity is hardwired ...

#RampUp16: The Data-Driven Photo Booth!

From a burger bar to a perfect view of the Bay Bridge, the RampUp opening reception at San Francisco's Exploratorium had it all! One of our favorite new additions was the photo booth, which included data-driven props and a opportunity to "take a picture" with LiveRamp's CEO, Travis May (recently named to AdAge's 40 under 40). Check ...

Rice Krispies® Treats Kellogg’s To A 28% Sales Lift

Another holiday season is upon us and brands everywhere are looking for ways to kick the competition to the curb. That’s exactly what Rice Krispies® did in this Kellogg’s holiday mobile campaign powered by Opera Mediaworks, Nielsen Catalina Solutions, and LiveRamp. Brand awareness? Check. Results at the register? Check. Competitive share shift? Check.Here’s ...

Digital marketing vocab gaps: Fill’em in (with our new glossary!)

Every digital marketer knows this:To look good in meetings (and prove that you know your analytics-driven arse from your re-targeted elbow), you have to speak the digital marketing lingo like a pro.But new marketing tech keeps appearing, and it’s pumping out more new jargon all the time. Somewhere between 1st party, DSPs and yield ...

When Did Marketing Get So Crazy?

Inflection points are never obvious. In fact, most people barely notice their world changing while it’s happening. But once it’s happened, there’s no denying the evidence.It’s time for marketers to confront the numbers.1876 – The number of marketing technology companies included in Scott Brinker’s 2015 supergraphic.947 – The number of companies he included just last year.200 ...

LiveRamp Partner Spotlight: DialogTech

To make every marketing application more valuable, LiveRamp has a growing list of partners providing greater access to more customer data. We are pleased to have recently formed a partnership with DialogTech, the leader in call analytics and automation technology. In this partner spotlight interview, we speak to DialogTech’s Steve Griffiths, SVP Marketing Strategy and Analytics and Josh ...

Considering Addressable TV Advertising? It’s All About Quality, not Quantity.

Addressable TV Market Advertising In 2014, the average adult spent approximately five hours a day watching television, giving it the largest audience reach of any form of media advertising.However, TV advertising has historically involved the delivery of the same ad campaign to millions of viewers nationwide.“Content is still king, but consumers are shaping their own ...

Customer Purchase Intent and Omni-Channel Customer Experiences

[Ed. Note: This is a guest post authored by Rick Weithas, Director of Product Marketing, Ensighten]Customer Purchase Intent and Omni-Channel Customer ExperiencesMarketers know it’s more important than ever to understand customer purchase intent and deliver relevant experiences. But what does it take to achieve this?Consumers  interact with brands across onsite, offsite, mobile, social and ...