Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

1-to-1 Marketing, Personalization, and People-Based Marketing Defined

Today’s consumers expect and demand tailored interactions that make it easier for them to complete transactions and make them feel valued as a customer.These interactions, or personalization efforts as they are commonly known in the marketing world, are believed to have a major impact on the overall success of marketing programs.They can take many ...

Digital Marketing High Five: Better Acquisition & Retention Strategies Through Data

There are many different triggers that we marketers can pull to impact and improve customer acquisition and retention. Everything from new offers, to personalized creative, to additional channels can help us get--and hold--our target customers’ attention. As we evaluate each of the options, it’s possible to utilize data to inform everything we do. And ...

4 New Ways Smart Marketers Are Using Smart Targeting

While 94% of marketers agree that optimizing the customer experience improves engagement and conversions, less than half of all marketers believe they have the data and technology integration needed for cross-channel initiatives such as targeting, engagement, and measurement.We know we can be smarter about cross-channel marketing, but we may not be sure how ...

Attribute This: The True Scope of Marketing Fragmentation

Marketing is a messy business.Scott Brinker ‘s annual marketing technology landscape ‘supergraphic’ is an incredible image. It reveals the breathtaking scope of technologies, tools, platforms, and applications used by marketers today, representing some 1,876 vendors – nearly double the amount from just a year ago.That’s a whole lot of tech.And even if your marketing ...