Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Solving the Sales and Marketing Culture Clash

This blog was originally posted on Read the full post here. When marketing and sales don’t see eye to eye, businesses suffer. Companies waste at least $1 trillion annually on ineffective marketing efforts and decreased sales productivity. Sales teams ignore 80 percent of marketing leads. It’s one thing to talk about this misalignment. It’s ...