Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Identity Services, Powering Marketing Platforms

Identity Services, Powering Marketing Platform Products

Brands are continuing to spend more of their budgets on use cases that leverage all of their offline and online data, advertise to real people across devices, and track their campaign performance across channels accurately and intelligently.   To bring these use cases to life, brands depend on platforms, which ...