Marketing Innovation Blog

How to Approach Mobile Personalization

It’s far from an industry secret that the explosion of data and ubiquitous use of mobile has transformed marketing. What brands have been slower to pick up on, though, is how combining the two could garner significant gains in improving customer engagement with mobile personalization. “There has been a dramatic increase in the demand ...

How Uber Transports Their CRM Data from Point A to Point B with IdentityLink

Uber’s all about getting their users from point A to point B. So what gets Uber’s data from their CRM database into the digital space? Why, LiveRamp of course! Tesäen Chavis, DMP manager at Uber, uses IdentityLink to connect Uber’s data from their CRM to anonymous channels so they can test user segments and ...

Masters of Marketing Spotlight: Jonathan Anastas

Jonathan Anastas has witnessed the changing tides of marketing technology firsthand. “As I was lying in bed twenty years ago, I was probably thinking about maybe five marketing levers,” Anastas says. “I’m thinking about five hundred levers now.” As the Chief Marketing Officer of the Enthusiast Network (TEN), Anastas leads consumer marketing strategy for the ...

Marketing Innovation

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