Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Digital Marketing Disrupts and Transforms the Marketing Profession

[Ed. Note: This is a guest post authored by Nick Patel, Worldwide Market Segment Manager, IBM ExperienceOne Digital Analtyics]Leading CMOs deliver above-market growth in their category while differentiating the customer experience, delighting customers and increasing marketing productivity. They are the voice of the customer in their organization and drive innovation, engagement, insight and revenue holistically ...

Increase Your Conversion and Match Rates Through Data Hygiene Best Practices

[Ed. Note: The following post was written by Chuck Davis, Chief Revenue Officer from Webbula.  You can join Chuck, Benjamin Webb from LiveRamp and Lisa Rapp from Acxiom in a live webinar on 2/4/2015.] We often see online marketers relying on risky assumptions about CRM data in their data decisioning processes. We’ve come to refer to these ...