Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Digital Marketing Disrupts and Transforms the Marketing Profession

[Ed. Note: This is a guest post authored by Nick Patel, Worldwide Market Segment Manager, IBM ExperienceOne Digital Analtyics] Leading CMOs deliver above-market growth in their category while differentiating the customer experience, delighting customers and increasing marketing productivity. They are the voice of the customer in their organization and drive innovation, engagement, insight and revenue holistically ...

Increase Your Conversion and Match Rates Through Data Hygiene Best Practices

[Ed. Note: The following post was written by Chuck Davis, Chief Revenue Officer from Webbula.] We often see online marketers relying on risky assumptions about CRM data in their data decisioning processes. We’ve come to refer to these assumptions as “CRM Data Myths.” More on that in a moment, but the bottom line for everyone is ...