Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Announcing LiveRamp AbiliTec

Since I started working on AbiliTec™ over a decade ago, I’ve watched the marketing industry evolve. Although the core of marketing hasn’t changed much, the industry has changed significantly with new technology and the explosion of data and digital. Now marketers are trying to get back to the heart of their craft by understanding ...

Defined: People-Based Marketing

People-based marketing is marketing to people. You’d think marketing is already like that, but it’s not. Instead, with the rise of programmatic, people have been converted to proxies like cookies, impressions, devices, or segments. While new technologies and channels offered marketers new ways to reach their customers, they also turned to those customers into data ...