Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

SXSW 2019 Recap: Creating Authentic Brand Relationships

I’ve recently returned from Austin, where SXSW 2019 just wrapped up. Much of the conversation at SXSW this year revolved around artificial intelligence and paradoxically,  human-based interactions. Specifically, brand marketers were focused on authenticity––what it means today and what lessons can be learned from direct to consumer brands (DTC) and large brands alike. During ...