Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

New Global Business Solutions Group Accelerates Enterprise-Wide Value of IdentityLink™ for Brands and Agencies

Today we’re faced with a more complex consumer and business environment than ever before. The proliferation of devices, the growth of the IoT, and emerging technologies like artificial intelligence and machine learning have only added to the noise that marketers need to cut through in order to stitch together an accurate view of their ...

The State of People-Based Marketing

This was previously published by the DMA. It was just over two years ago that “people-based marketing” was introduced at Advertising Week. Since then, the term has become a rallying cry for brands. Given they compete on customer experience and want to build relationships with consumers, it is no surprise that brand marketers have been ...