Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

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The State of People-Based Marketing

This was previously published by the DMA. It was just over two years ago that “people-based marketing” was introduced at Advertising Week. Since then, the term has become a rallying cry for brands. Given they compete on customer experience and want to build relationships with consumers, it is no surprise that brand marketers have been ...