Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

How LiveRamp Data Onboarding Integrations Work

You can dramatically increase the impact and efficiency of your marketing programs when you onboard your offline CRM and sales data into the digital marketing platforms you use every day. LiveRamp now offers integrations with more than 250 marketing platforms, making it safe and easy for you to send your data wherever you choose. ...
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Political Campaigns: The Art and Science of Reaching Voters

For political campaigns, the ultimate conversion is getting a vote. In business it’s getting a sale. Aside from this, the digital marketing strategies that work for voters and consumers have a lot in common. In a recent panel discussion, political advertising leaders discussed how they are increasingly using digital channels in their outreach efforts. Bringing ...
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LiveRamp Announces Integration with Salesforce Marketing Cloud Active Audiences Platform to Deliver Journey-Based Advertising At Scale

LiveRamp today announced it is integrating with the Salesforce Marketing Cloud Active Audiences platform, enabling journey-based advertising at scale and empowering Salesforce clients to align advertising, sales, service and marketing in a whole new way. With Active Audiences and LiveRamp, marketers can orchestrate advertising campaigns throughout the customer journey. LiveRamp extends the reach of Active ...

Three Best Practices for Moving to One-to-One Marketing at Scale

Consumers are exposed to hundreds of ads and thousands of brand impressions each day. So how can marketers be expected to penetrate the noise and retain a loyal customer base? According to an Econsultancy study, those investing in one-to-one marketing experience a 14 percent uplift in sales. Despite this huge opportunity, Econsultancy found that only ...

Using Data to Boost the Performance of Online Campaigns

We recently gathered industry leaders from dunnhumby, Videology and comScore to help marketers understand the kinds of results they can expect when using first and third-party data to drive the performance of their online campaigns: Lung Huang, VP of Global Partnerships at dunnhumby highlighted the importance of effective data-driven marketing strategies for driving repeat sales, ...