Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

INFOGRAPHIC: What is Advanced TV?

Until recently, TV reigned supreme in its dominance of advertising dollars. Only last year did digital leapfrog TV in ad spend. There’s a reason for that. While targeting capabilities have become vastly more sophisticated across virtually every digital channel, traditional linear TV is largely the same in 2018 as it was in 1978, relying on ...

The New Economics of TV Advertising

[Editor’s note: This article has been reposted with permission from the ANA. View the original article here.] In the past, TV advertising's value was obvious. Ask anyone "Where's the beef?" or "Can you hear me now?" and chances are they'll immediately associate those questions with Wendy's and Verizon. But in the digital-first world, TV's place ...