
Enterprise Sales vs Digital Marketing: Calculating Customer-Level Incrementality in Online to Offline Measurement
[Editor’s note: Jesse Grittner, VP of Measurement and Activation at Ovative/group, was a speaker at #RampUp17. We invited him to share his thoughts on data and marketing trends.]
Enterprise Sales vs Digital Marketing: Calculating Customer-Level Incrementality in Online to Offline Measurement
In today’s marketing world, having the capability to measure the offline sales impact of online ...