Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Enterprise Sales vs Digital Marketing: Calculating Customer-Level Incrementality in Online to Offline Measurement

[Editor’s note: Jesse Grittner, VP of Measurement and Activation at Ovative/group, was a speaker at #RampUp17. We invited him to share his thoughts on data and marketing trends.]Enterprise Sales vs Digital Marketing: Calculating Customer-Level Incrementality in Online to Offline MeasurementIn today’s marketing world, having the capability to measure the offline sales impact of online ...